Marketing is the other piece of the puzzle. To make this dream a reality, Mazda needs to consistently execute on the product side, designing, engineering, and building vehicles that meet loftier standards and expectations. In the same way that Buick is situated between Chevrolet and Cadillac, Mazda wants to ascend above the fray as a premium option to Honda, Nissan, and Toyota, among others. ![]() ![]() ![]() Mazda is a brand in transition, seeking to position itself as an upscale alternative to more popular mainstream marques.
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